The White Swan / Experience Collective

Complex content. Clear choices.

A responsive hospitality content system designed and coded for accommodation, functions and conferences.

Try the responsive component View functions page

Responsive Deluxe Suites accordion with the Homestead Suite expanded on The White Swan website — Responsive Rooms & Suites accordion · Homestead Suite expanded

ClientThe White Swan Country Hotel

My contributionUX, responsive design and front-end code

Core deliverableReusable accordion content system

More choice should not mean more friction.

The hotel needed to present richly detailed rooms and event spaces without turning either page into a repetitive wall of content.

I built one expandable system that keeps comparison simple, gives photography room to work and keeps the next action close to the decision.

Responsive by design

Built to reflow, not merely shrink.

Switch the content, drag the width or choose a device size to test the component.

Preview width

thewhiteswanhotel.co.nz960px

Explore our accommodation

Homestead Suite interior at The White Swan Country Hotel

Ensconce yourself in what an original Wairarapa homestead suite may have felt like, layering in modern elements of comfort and style. This elegant room pays homage to the timeless beauty and grace of a homestead, with earthy warm neutrals and textures. A representation of life on the farm, new beginnings and greener pastures.

Located upstairs within the hotel with a balcony overlooking Greytown. Amenities include free wi-fi, smart TV, tea and coffee, fridge, bath and shower, free onsite parking, plus the usual necessities such as a hair dryer, iron and ironing board. Each room includes hand wash, body wash, shampoo and conditioner.

The Homestead Suite can also have an additional rollaway bed added for an additional charge.

Book your stay

Governors Suite living area at The White Swan Country Hotel

The Governors Suite is spacious enough to let you spread out and enjoy the moment or be used as a comfortable and practical meeting room, with a Super King bed in a separate room and a large dining table in the living area.

Located upstairs within the hotel with a balcony overlooking Greytown's Main Street. Amenities include free wi-fi, smart TV, tea and coffee, fridge, bath and shower, free onsite parking, plus the usual necessities such as a hair dryer, iron and ironing board.

The Governors Suite can also have an additional rollaway bed added for an additional charge.

Book your stay

The component earns its place.

Every interaction helps visitors understand an option or move closer to booking and enquiry.

Single-open focus

One expanded panel keeps the comparison clear and the page length under control.

Image-led decisions

Photography stays connected to the description instead of becoming a separate gallery.

True mobile reflow

The desktop columns become a natural vertical reading order with comfortable touch targets.

Accessible state

Expanded state and panel relationships are communicated explicitly for assistive technology.

One component. Two customer journeys.

The system adapts to different content without asking visitors to learn a new interaction.

Homestead Suite accommodation presented on The White Swan website

Rooms and suites

Guests can compare distinct accommodation options, explore imagery and move directly towards booking.

Open live page

The Captain's Room configured for an event at The White Swan

Functions and conferences

Organisers can assess atmosphere, capacity and practical details before continuing to rates or enquiry.

Open live page

The wider digital system

The website was one connected part of the work.

My support extended across customer acquisition, content and reporting.

Website

Responsive journeys supported 230 website accommodation bookings across the reporting window.

Google Ads

Search campaigns produced about $6.40 in tracked accommodation revenue for every $1 spent.

Reporting

Website, booking, search and paid-media outcomes brought into one decision-making view.

Content

Photography and immersive media that help guests understand the experience.

Proof without inflated claims.

From 1 April to 31 July 2026, the reporting showed stronger traffic, engagement and direct website bookings while helping identify where seasonal campaigns and booking paths could work harder.

The figures below are verified headline outcomes from the supplied reports. The dashboard preview remains illustrative so granular client data stays private.

Verified performance

Measured improvement across the connected digital system.

Comparison figures follow the reporting source for 1 April–31 July 2026.

Website sessions+74%31,762 sessions across the reporting window

Website accommodation bookings+26%230 direct website bookings

Website accommodation revenue+16%Growth versus the comparison period

Engagement rate+23.9%Reaching 59.74% across the period

Search advertising also generated approximately 6.4 times its spend in tracked accommodation revenue. Direct-channel gains held through the period, helping reduce reliance on commission-based booking channels.

Lookin performance overviewWebsite, search, enquiries and advertising

Illustrative sample data

Website visits14.8k+16% from previous period

Engagement72%+9% from previous period

Enquiries236+27% from previous period

Ad clicks740+14% from previous period

Website and search trendSample reporting period

WebsiteOrganic searchPaid search

Recommended next actionsPrioritised from the reporting

High priorityImprove the booking conversion path
ContentRefresh the seasonal campaign offer
OptimisationStrengthen key landing-page calls to action

Sample values shown for presentation only. No client performance data is displayed.

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