Orange
Experience the vibrant, zesty taste of sun-ripened oranges, squeezed fresh in-house for the purest, most refreshing glass of juice.
JuSea · New Plymouth
Choose it. Customise it. Collect it.
A complete ordering and loyalty website designed and developed from the ground up for a local juice bar.
ClientJuSea
ContributionEnd-to-end website design and development
Core deliverableResponsive ordering, accounts and loyalty experience
The design problem
A varied drinks menu needed one clear buying journey.
Juices, smoothies and barista drinks each bring different choices. The website had to make those options easy to understand without slowing down a customer who was ready to order.
I designed and developed the complete experience, connecting the brand story, product menu, custom options, cart, customer accounts and loyalty programme.
Ordering interaction
Useful choices appear exactly when they are needed.
This working demonstration recreates the decision pattern used on the live website.
Interactive portfolio demonstration. No order is placed.
One connected system
From first sip to the next visit.
- 01Browse
Products are grouped into recognisable drink categories with strong imagery.
- 02Customise
Service, size and quantity choices stay close to the selected product.
- 03Collect
The cart turns product decisions into a straightforward local pickup order.
- 04Return
Customer accounts and loyalty rewards give repeat visitors a reason to sign in.
Product-led design
The drinks do the talking.
Generous imagery and restrained interface styling keep the range appetising, while consistent product cards make it easy to compare and choose.
Juices
Booster
A vibrant and wholesome blend of sweet red apple, tropical pineapple, and earthy carrot. Cold-pressed in-house to create a pure, revitalising, and nutrient-rich juice.
Beetox
A bold and earthy blend of rich beetroot and sweet carrot, brightened by tangy pomegranate and perfectly balanced by the crisp, tart finish of fresh green apple. Cold-pressed to capture its deeply restorative flavour.
Responsive by design
The complete journey adapts from large product browsing to comfortable one-handed ordering.
Accounts with a purpose
Registration supports customer recognition and creates a home for repeat-purchase benefits.
Loyalty built in
The digital experience connects everyday purchases with JuSea’s seventh-drink reward.
The outcome
A digital counter that stays open beyond the juice bar.
JuSea now has one coherent platform for telling its local story, presenting the menu, taking orders and encouraging customers to return. Every part was designed and developed as one system rather than a collection of disconnected tools.
Explore the live JuSea websiteNeed more than a good-looking website?
Let us design the complete path from interest to action, with the functionality your business actually needs.
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